Repeat guests are the holy grail of vacation rental hosting. They book faster, require less communication, and often become advocates for your property.
Building Your Email List
- Collect emails during booking (with permission)
- Offer incentive for signup (discount on next stay)
- Add signup form to your direct booking website
- Create a digital guidebook that requires email
Email Types to Send
Post-Stay Thank You (Immediate)
- Express genuine gratitude
- Request review (with direct link)
- Offer return guest discount
Seasonal Newsletters (Quarterly)
- Property updates and improvements
- Local events and attractions
- Special offers for subscribers
Anniversary Email (Annual)
- Remind them of their stay
- Share what's new
- Offer special returning guest rate
Email Best Practices
- Keep subject lines short and compelling
- Personalize with guest name and stay details
- Include beautiful property photos
- Clear call-to-action (book now, check availability)
- Mobile-friendly design
Tools for Email Marketing
- Mailchimp: Free up to 500 contacts
- ConvertKit: Great for automation
- Flodesk: Beautiful templates
Conclusion
Email marketing is one of the highest-ROI activities for vacation rental hosts. Start building your list today.
